Why We Chose the Kākā as Our Mascot

If you’ve noticed the Kākā flying proudly in our branding, there’s good reason for it. The Kākā, a cheeky, intelligent, and resilient native parrot of New Zealand, isn’t just a bird we admire — it’s a living symbol of what the Freeranger Movement is all about.

As I write this in the early hours, their loud, laughing calls echo through the trees around our home in the heart of Wellington, the capital city of New Zealand. The Kākā is no quiet creature — and neither are we when there’s something worth speaking up about.

To me, the Kākā embodies everything the Freeranger spirit represents:

• Resourcefulness — finding a way to thrive in every environment.

• Vitality — full of energy, noise, and life.

• Native strength — a reminder of where we come from and what sustains us.

• Wild resilience — never tamed, always free.

The Kākā lives in close harmony with nature, social and clever, deeply adaptable yet always true to itself. Like the Kākā, we Freerangers are playful when we can be, noisy when we need to be, and determined when it counts.

That’s why the Kākā is more than a mascot. It’s a daily reminder that to live well and free, we must reconnect with our natural roots, draw on our innate resilience, and never lose the wild spark within.